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COVID CRISIS LAB Seminar Series 2023 — Fall edition
Susan Michie, “Applying behavioural science to managing Covid19?”
Human behaviour is at the heart of managing pandemic infections, for example being vaccinated, wearing facemasks when ventilation is poor and self-isolating when ill or testing positive. Behavioural science helps us to understand why such behaviours do or do not occur and to identify key influences on behaviour: people’s capabilities, motivations and/or opportunities to engage in certain behaviours. This is summarised in the COM-B (Capability-Opportunity-Motivation-Behaviour) model which is linked to a broader framework for designing and evaluating behavioural interventions and policies, the Behaviour Change Wheel.
Susan Michie, FMedSci, FAcSS, FBA is Professor of Health Psychology and Director of the Centre for Behaviour Change at University College London (www.ucl.ac.uk/behaviour-change). Her research focuses on human behaviour change in relation to health and the environment: how to apply theory and evidence to intervention and policy development, evaluation and implementation. She has published >500 journal articles; her books include the Behaviour Change Wheel: A Guide to Designing Interventions. She chairs WHO’s Behavioural Insights and Sciences Technical Advisory Group and served as an expert advisor on the UK’s Scientific Pandemic Insights Group on Behavioural Science (Covid-19).
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